Canadian Tire: Raptors Home Opener
EXPERIENTIAL DESIGN, BRAND ACTIVATION, VISUAL STORYTELLING, MOTION GRAPHICS
Client: Canadian Tire
Role: Graphic Designer
The challenge was to design all the creative assets for Canadian Tire’s Raptors fan activation—including a custom 360° photobooth experience, LED screen content outside Scotiabank Arena, brand ambassador uniforms, and more. The campaign drove over 55,000 impressions, 558 shares, and delivered a high-energy, high-visibility experience that connected fans to the brand in an exciting way.
Tools: Photoshop, Illustrator, After Effects