Client: Dairy Farmers of Canada
Role: Art Director & Illustrator

The challenge was to refresh the visual presence of Dairy Farmers of Canada at the 50th anniversary of Winnipeg Folk Fest with a design system that felt playful, bold, and community-focused. After developing the updated brand identity and custom dairy-inspired illustrations, the creative was extended across a wide range of touchpoints in collaboration with another designer. Assets included the wrapped food truck, interactive game units, environmental signage, prizing materials, and branded giveaways. The illustration style brought a sense of personality and warmth to the space, creating a cohesive and welcoming experience that sparked high engagement and left a lasting impression on festival-goers.

Tools: Photoshop, Illustrator