Client: PlayOJO
Role: Art Director

The challenge was to develop a bold, playful brand identity for PlayOJO’s presence at All Your Friends Fest, bringing their Fun Frequencies campaign to life across digital and physical touchpoints. I created the full visual identity and art directed a designer to extend the look and feel across digital assets—including social content and email marketing materials. I also designed print deliverables like bandanas, BA uniforms, ticket-style winner cards, robot wraps, and on-site signage. Everything was built to feel cohesive, fun, and festival-ready—designed to stand out both on stage and on screen.

Tools: Photoshop, Illustrator, InDesign, After Effects